Turn every TikTok comment into a timely response
SmartReply replies to comments on organic videos and supported ads, hides unwanted replies, and helps your team respond to and save TikTok mentions.
Affiliate ad · @jamie.r
nowDoes this come in a fragrance-free option?
SmartReply
Yes — choose Unscented on the product page. It has the same formula without added fragrance.
Comments and mentions
Cover the TikTok conversations your team misses
Set the voice, facts, and moderation rules once. SmartReply applies them across high-volume engagement while leaving exceptions for your team.
Reply to video comments
Answer product questions, FAQs, and customer feedback on your organic TikTok videos in your brand voice.
Manage ad comments
Keep up with comments on supported TikTok ads, including ads featuring affiliate creator content.
Hide unwanted comments
Automatically hide spam, scams, abusive replies, and other comments that match your moderation rules.
Reply to mentions
Respond when people mention your account so questions and buying intent do not get lost.
Save important mentions
Keep useful mentions organized for follow-up, customer care, reporting, or reuse by your team.
Respond across languages
Understand and answer global audiences with replies grounded in the information you provide.
Organic, paid, and affiliate content
One set of rules across every supported comment surface
A campaign can take off on your own post or on an ad using affiliate content. SmartReply helps you answer useful questions and remove distractions without waiting for someone to check each thread.
- Answer purchase and product questions
- Keep replies consistent across campaigns
- Hide comments based on your moderation policy
“Is this available in another shade?”
✓ Replied with product details
“Does this work for sensitive skin?”
✓ Replied from brand knowledge
“Repeated promo link and spam”
✓ Hidden by your rules
“@yourbrand can you help me choose?”
✓ Replied and saved
Keep mentions from disappearing
Reply to people who mention your account, then save the mentions worth revisiting. Your team gets a cleaner way to follow customer questions, feedback, and opportunities.
About TikTok DMs
TikTok DM capabilities are separate from the comment and mention automation described on this page. Ask our team about current availability if DMs are important to your workflow.
Selling on TikTok Shop?
Shop support has its own complete toolkit
Explore customer messages, native Shop cards, refunds, replacements, reviews, returns, appeals, creator workflows, and regional support on the dedicated TikTok Shop page.
Ready to keep up with TikTok?
Connect your account, define your reply and moderation rules, and give every important comment a faster response.