Facebook and Messenger automation

Keep Facebook comments, ads, and Messenger moving

Answer product questions, manage busy ad comments, hide harmful content, and continue customer conversations in Messenger with AI that follows your rules.

Page and ad commentsMessenger repliesSpam and abuse filtering

Facebook Comment Center

LIVE

Summer launch ad

1,284 comments

Does this come in a larger size?
AI replied with sizing details
Spam link hidden automatically

92%

Answered

146

Hidden

31

Sent to DM

Facebook tools

Everything your team needs for Facebook

Page comments

Reply to questions and helpful community comments across your Facebook page.

Ad comments

Protect high-spend campaigns by answering questions and handling damaging comments quickly.

Messenger

Continue private conversations with useful answers, product links, and next steps.

Smart hiding

Hide spam, scams, hate, and off-brand content using meaning instead of keyword lists.

Community care

Like positive feedback and make customers feel seen without copy-paste replies.

Comment analytics

See common questions, moderation activity, reply volume, and customer intent.

SmartReply workflow

1

New comment arrives

2

AI reads context and rules

3

Reply, hide, like, or escalate

Built for busy ad threads

Protect the conversation under every campaign

SmartReply watches paid and organic comments, separates real buyers from noise, and takes the right action without slowing down your team.

  • Reply across pages and ads
  • Escalate sensitive issues
  • Keep a record of every AI action

24/7

Comment monitoring

<90s

Typical reply time

1 inbox

Pages and Messenger

Common questions about Facebook

Can SmartReply manage Facebook ad comments?

Yes. It can reply, hide, like, ignore, or escalate comments on supported Facebook posts and ads.

Does SmartReply work with Messenger?

Yes. SmartReply can answer Messenger questions using your product data, policies, and approved brand voice.

Can a person approve sensitive replies?

Yes. You can choose which actions happen automatically and which conversations need team approval.

Make Facebook easier to manage

Connect your account, choose your rules, and let SmartReply handle the repeat work while your team stays in control.

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