Comment replies
Answer product questions and everyday comments in your approved brand voice.
Instagram automation
Turn Instagram comments and story replies into real conversations
SmartReply answers comments, replies to story messages, moves shoppers into DMs, and helps your brand build a community without living in the Instagram inbox.
Comment-to-DM flowsStory reply automationBrand-safe moderation
Instagram tools
Everything your team needs for Instagram
Comment to DM
Move a public question into a private conversation when a link or personal help is needed.
Story replies
Respond when shoppers react to a story, ask about a product, or request a link.
Ad moderation
Hide spam and harmful comments while leaving real questions visible.
Community building
Like positive comments and keep helpful conversations moving.
Social selling
Use Shopify product details to recommend the right item inside the conversation.
SmartReply workflow
1
New comment arrives
2
AI reads context and rules
3
Reply, hide, like, or escalate
From comment to customer
Keep the public reply useful, then continue privately
SmartReply understands the post, the comment, and your store. It can answer in public, send the right DM, and keep the conversation natural.
- Reply in 30–90 seconds
- Send product links in DMs
- Follow your tone and moderation rules
24/7
Instagram coverage
95+
Languages
<90s
Typical reply time
Common questions about Instagram
Can SmartReply reply to Instagram comments?
Yes. SmartReply can reply, like, hide, ignore, or move a conversation into DMs based on your rules.
Can it respond to Instagram story replies?
Yes. Story replies can be handled like other Instagram messages, including product questions and link requests.
Will the replies sound like our brand?
SmartReply uses your approved prompts, brand voice, product data, and policies to keep replies consistent.
Make Instagram easier to manage
Connect your account, choose your rules, and let SmartReply handle the repeat work while your team stays in control.
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